Special Diet Market Statistics

We call them “special diets”, but eating with some type of food restriction is becoming the norm in United States.  It’s why we make Red Plate Foods vegan, gluten free and free from the top 8 major food allergens.

Here are some quick definitions & stats:

Allergy vs. Intolerance

Allergic reaction: Immediate reaction to food involving the immune system.  May be immediately life threatening.

Intolerance: Usually the reaction comes on gradually and involves the digestive or gastrointestinal system. Not immediately life threatening.


Gluten Intolerance

– 30% of Americans would like to cut back on gluten. (, March 6, 2013)

– Estimated 3 million Americans have celiac disease. (

– Estimated 18 million Americans have gluten sensitivity. (

– Gluten free shoppers average grocery basket is approximately $100 in sales versus $33 for the average overall grocery basket. (

– Gluten free consumers include those with celiac disease, gluten sensitivity/intolerance, autistic spectrum, ADHD, IBS (Irritable Bowel Syndrome).


Food Allergies (Stats from FARE,

– 90% of food allergies are caused by the Top 8 major food allergens (wheat, dairy, egg, soy, peanut, tree nut, fish & shellfish).

– Affect as many as 15 million Americans.

– 8% or 1 in 13 U.S. children under the age of 18 are diagnosed with a food allergy.

– Food allergies increased 50% from 1997 to 2011, with no known cause.

– Every 3 minutes, someone in the U.S. is sent to the emergency room for an allergic reaction to food.

– Teens & young adults are at highest risk for fatal reactions to food allergies.


Vegetarian/Vegan (Harris Interactive Study, 2011)

– 16 million people in the U.S. are vegetarian, 7.5 million are vegan.

– 33% of the U.S. population eats vegan & vegetarian meals some of the time.